19 Ways to Optimise Your Company Careers Page

19 Ways to Optimise Your Company Careers Page

In the competitive landscape of life science recruitment, a well-optimised careers page on your company’s website can make all the difference when it comes to presenting your organisation as an employer of choice and attracting top talent.

A compelling and informative careers page not only showcases your company’s culture and values, but also provides potential candidates with a seamless application experience. In this article, we provide 19 essential tips for optimising your careers page to help you attract and engage the best talent in the life science industry.

Clearly Define Your Employer Brand

Ensure that your careers page effectively communicates your EVP and overall employer brand, clearly highlighting your mission, vision, and values. Showcase what sets your organisation apart from your competitors, whether this be a commitment to innovation, scientific excellence, or work-life balance for your employees. What would jobseekers gain from a career with you? What can’t they get elsewhere?

Craft Engaging Job Adverts

Write captivating and detailed job adverts that clearly outline the role, responsibilities, and requirements. Highlight the impact the position will have on advancing scientific knowledge or improving patient outcomes, and include relevant keywords to improve search engine optimisation (SEO). Focus on what’s in it for the candidate, rather than copying and pasting a long list of things you’d expect from them. Here are 13 more ways to improve your life science job adverts.

Provide Insight into Company Culture

52% of workers believe that, in an increasingly remote work environment, company culture is as important as ever. Feature employee testimonials, photos, videos, or blog posts that showcase your workplace environment, team collaboration, and employee engagement activities. This helps jobseekers to assess if they will fit into your organisation’s culture and is another way of setting your organisation apart from your competitors.

Showcase Employee Benefits and Perks

Include a section on your careers page that outlines the comprehensive benefits and perks you offer. Highlight specific benefits relevant to life science professionals, such as professional development opportunities, access to cutting-edge technologies, flexible work arrangements or healthcare coverage. The benefits you offer should reflect your values as well as the needs of your target audience of candidates. To make your benefits appeal to them, you should always be revisiting the packages you offer and evaluating how they are meeting the evolving needs of jobseekers.

Streamline the Application Process

Make it as easy as possible for jobseekers to apply by streamlining your application process, ensuring you still incorporate filtering questions to improve the relevancy of applications. Avoid excessive form-filling and consider using a CV parsing tool to automatically populate application fields. Optimise your application form for mobile to also ensure jobseekers can apply on the go. 

Incorporate Testimonials and Success Stories

Include success stories and testimonials from current and previous employees that highlight career opportunities, mentorship programmes, innovative projects and an excellent company culture. Statistics show that jobseekers trust employees 3x more than an organisation when deciding to work in a company, highlighting the important role your employees play in attracting top talent. Your employees effectively act as your brand ambassadors, so get them actively involved in your hiring process.

Leverage Social Media Integration

Integrate your company’s social media feeds on the careers page to showcase your active presence on platforms such as LinkedIn, Twitter, or Instagram. This allows potential candidates to explore your social media content, engage with your brand, and gain further insight into your company’s culture. Even if they aren’t successful in securing a role with you on one occasion, this gives them a platform to easily keep up with your organisation and stay informed of future opportunities.

Implement a Mobile-Friendly Design

Ensure that your careers page is mobile-friendly, as a significant portion of jobseekers use their smartphones or tablets for browsing and applying to job opportunities. Optimise your page for responsive design to provide a seamless experience across different devices.

Highlight Diversity and Inclusion Efforts

Emphasise your commitment to diversity, equity, and inclusion by showcasing initiatives, employee resource groups, or partnerships with organisations that promote diversity in the life science industry. This will help to attract jobseekers who value inclusive work environments.

Feature Employee Development and Training Programs

Detail the professional growth opportunities available within your organisation, such as mentorship programs, leadership development, or tuition reimbursement. Highlight the ways in which you invest in the continuous learning and development of your employees, and outline your internal mobility strategy if you have one.

Incorporate Employee Spotlights or Q&A Sessions

Create a section on your careers page that features employee spotlights or Q&A sessions. This allows potential candidates to learn more about your team members, their experiences, and career progression within the company. With permission, link to your employees’ LinkedIn profiles to open up opportunities for networking, as this is another way of keeping your target audience of candidates engaged with your organisation, even when you’re not actively hiring.

Offer Virtual Tours or 360-Degree Office Views

Provide virtual tours or 360-degree office views on your careers page. This gives jobseekers a virtual glimpse into your workplace environment, facilities, and lab spaces, helping them to visualise themselves as part of your organisation.

Showcase Research and Innovation

Highlight your company’s scientific breakthroughs, patents, publications, or ongoing research projects. This demonstrates your organisation’s commitment to innovation and cutting-edge advancements in the life science industry. Here are more tips on how to improve your employer brand using PR and content.

Incorporate Employee Wellness and Work-Life Balance Initiatives

Describe wellness programs, work-life balance initiatives, and employee support services offered by your company. Highlight the importance of work-life balance in maintaining employee wellbeing, productivity, and job satisfaction. Work-life balance is becoming increasingly important to Gen Z and millennial jobseekers, so this is an essential thing to include on your careers page if your aim is to engage these generations.

Implement Live Chat or Chatbot Functionality

Integrate live chat or chatbot functionality on your careers page to provide instant support and address jobseeker queries in real-time. This enhances the candidate experience and ensures that potential candidates have access to the information they need promptly. Try to make the interactions as human as possible, and don’t block access to speak to a real person if the chatbot isn’t effectively answering a query.

Include a Clear Call-to-Action (CTA)

Ensure that your careers page includes a clear and prominent call-to-action button that directs jobseekers to relevant job listings, job alert set ups, a contact page, or the application process. Use compelling and action-oriented language to encourage candidates to take the next step.

Show Social Responsibility and Sustainability Efforts

Illustrate your company’s social responsibility and sustainability efforts, such as green initiatives, community engagement projects, or partnerships with non-profit organisations. This appeals to jobseekers who prioritise ethical and environmentally conscious workplaces.

Monitor and Improve

Regularly analyse the performance of your careers page by tracking metrics such as the number of visitors, time spent on the page, and application completion rates. Use this data to identify areas for improvement and make necessary adjustments to enhance the user experience and attract more qualified jobseekers.

Share Your Content Across Multiple Platforms

If you’ve created compelling and informative content for your careers page, don’t forget to share this content through other channels to expand your reach and push your brand across multiple platforms. For example, as a PharmiWeb.Jobs user, you have the opportunity to create an employer branded careers hub, which is a branded mini-site containing a combination of articles, videos, and other information about your organisation, aimed at strengthening your employer brand. Live on PharmiWeb.Jobs, your hub gives our jobseekers the opportunity to browse your latest vacancies as well as essential information about your organisation all in one place.

You can also share your content through our targeted email campaigns, allowing you to send your roles, articles, and other information straight to your target audience. This is a proactive way of reaching potential candidates, and provides another avenue for strengthening your employer brand.

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